Design for Transformation

The Physical is a Metaphor for the Metaphysical

Digital technologies have profoundly changed the way we interact with our environment and with each other. Work has been transformed by the tools that we use. In the process, we are creating habits of mind and systems of working that have altered the neural pathways of our brains. Our tools are physically changing us. These physical changes are expressed in the metaphysical. The metaphysical reality is manifest in the physical infrastructure and architecture of the built environment that we have designed to embody our ideas in reality.

Back to the Bauhaus

When Lupton and Phillips refer to the basics, they are referring to basic principles of design derived from the educational approach of the Bauhaus.

The Bauhaus Legacy

A New Technological Context

A decade since the publication of Graphic Design: The New Basics, the world has been transformed by the ubiquity of mobile computational power and networked communication infrastructure.

The New Basics

How do we educate designers when the stakes are much higher than we ever realized?

  • Rhythm and Balance
  • Scale
  • Texture
  • Color
  • Figure/Ground
  • Framing
  • Hierarchy
  • Layers
  • Transparency
  • Modularity
  • Grid
  • Pattern
  • Diagram
  • Time and Motion
  • Rules and Randomness

Design for Humanity

When we design for human experience, we start with empathy for the people we serve. We need to understand how people perceive, think, feel and act in response to their environment.

Written by

Designer, writer, educator, social architect, founder, Builders Collective, Leading with Design.

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